Target Group: CEO, CRM Project Executives, Management, Team Members of CRM Projects
Seminar Objectives: This seminar aims to equip you with the knowledge on essential elements and applications in analytical CRM which assists in identifying profitable customers and building behaviour dependent communication with customers.
Seminar Content:
Length of Seminar: 2 days
Medium: Lecture, Case Studies and Group Work
Seminar Location: 77723 Gengenbach, Hauptstr. 21
Are you in search of a hotel or holiday apartment?
Accommodation Directory: www.Stadt-Gengenbach.de
Date: upon request
Conditions for open seminar:
2-Days Seminar: 990 Euro per participant (Firm rebates possible upon request)
Conditions for in-house seminar (available upon request)
In-house seminars are conceptualised together according to your individual needs.
Target Group: Managers of Marketing and IT, Marketing Employees
Seminar Objectives: From the seminar you will gain the knowledge on the fundamentals of Database Marketing and its implementation feasibility for your organisation
Seminar Content:
Length of Seminar: 1 day
Medium: Lecture, Case Studies and Group Work
Seminar Location: 77723 Gengenbach, Hauptstr. 21
Are you in search of a hotel or holiday apartment?
Accommodation Directory: www.Stadt-Gengenbach.de
Date: upon request
Conditions for open seminar:
1-Day Seminar: 590 Euro per participant (Firm rebates possible upon request)
Conditions for in-house seminar (available upon request)
In-house seminars are conceptualised together according to your individual needs.
Target Group: IT and Marketing executives, Employees assigned with analyzing themes from customer data or from individualised customer addressing.
Seminar Objectives: The participant will be gain an overview of the differing Data Mining methods and its effects on addressing customer. The participant will learn on how to avoid customer churns through target group and/or individualised contact and in ensuring that the customers receive offers which are based on their historical behaviour and which are of interest to them.
Seminar Content:
Length of Seminar: 1 day
Medium: Lecture, Case Studies and Group Work
Seminar Location: 77723 Gengenbach, Hauptstr. 21
Are you in search of a hotel or holiday apartment?
Accommodation Directory: www.Stadt-Gengenbach.de
Date: upon request
Conditions for open seminar:
1-Day Seminar: 590 Euro per participant (Firm rebates possible upon request)
Conditions for in-house seminar (available upon request)
In-house seminars are conceptualised together according to your individual needs.
Target Group: Decision Makers and employees of Marketing and Controlling
Seminar Objectives: The participants, with the assistance of an elaborated staged plan, should have the ability to successfully implement marketing databases or data warehouse as a division in their organisation.
Seminar Content:
The workshop is conducted in the form of 5 + 5 step plan. Every step is discussed extensively.
Length of Seminar: 2 days
Medium: Lecture, Case Studies and Group Work
Seminar Location: 77723 Gengenbach, Hauptstr. 21
Are you in search of a hotel or holiday apartment?
Accommodation Directory: www.Stadt-Gengenbach.de
Date: upon request
Conditions for open seminar:
2-Days Seminar: 990 Euro per participant (Firm rebates possible upon request)
Conditions for in-house seminar (available upon request)
In-house seminars are conceptualised together according to your individual needs.
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