24.09.10 09:50 Age: 11 yrs

DDV Congress for Dialog Marketing

Category: News


Research meets practice – 4th October 2010,  University of Applied Sciences

The 5th DDV scientific interdisciplinary congress for dialog marketing is hosted by the Offenburg University of Applied Sciences this year. Location: Building D, Badstraße 24 in Offenburg. Focusing on Social media, top speakers will give lectures on latest scientific evidence and current developments in dialog marketing.

So Andrea Ahlemeyer-Stubbe, CEO of antz21 GmbH will talk about “Vollautomatisches Predictive Targeting und Modellierung des Realtime-Online-Verhaltens“ (Fully automatical Predictive Targeting and Modelling of the Realtime Online Behavior). Like Prof. Dr. Larissa Greschuchna she has “home field advantage” as lecturer at the Offenburg University of Applied Sciences.

Special highlights in this very interesting all-day conference program are the award of the “Alfred-Gerardi-Gedächtnispreis 2010” and the lecture of Prof. Dr. Michael H. Ceyp “Social Media Marketing – Ein neues Marketingparadigma?” (Social media marketing – a new marketing paradigma?)

During the conference scientists and practitioners will have the opportunity to relax and exchange on latest developments and trends in dialog marketing.

Please find the whole program and the opportunity to register to the conference here.


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