19.10.10 10:08 Age: 11 yrs

Review: Research and practice in contact

Category: News


at the DDV Congress in Offenburg

Many interested people visited the 5th DDV scientific interdisciplinary congress for dialog marketing the Offenburg University of Applied Sciences this year. In Building D, Badstraße 24, scientists and practitioners met to inform themselves about latest scientific evidence and current developments in dialog marketing.

Focusing on Social media, top speakers gave lectures like Andrea Ahlemeyer-Stubbe, CEO antz21 GmbH, about „Vollautomatisches Predictive Targeting und Modellierung des Realtime-Online-Verhaltens" (Fully automatical Predictive Targeting and Modelling of the Realtime Online Behavior) and Prof. Dr. Larissa Greschuchna about  "Dialogmarketing als Bestandteil der integrierten Kommunikation im Maschinen- und Anlagenbau" (Dialogue as part of integrated marketing communication in machine and plant construction). Both had “home field advantage” as lecturers at the Offenburg University of Applied Sciences.

Special highlights in this very interesting all-day conference program were the award of the “Alfred-Gerardi-Gedächtnispreis 2010” and the lecture of Prof. Dr. Michael H. Ceyp “Social Media Marketing – Ein neues Marketingparadigma?” (Social media marketing – a new marketing paradigma?)

During the conference scientists and practitioners took the opportunity to relax and exchange on latest developments and trends in dialog marketing.

Please see some impressions of the conference here. 



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